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Jakarta Post
The Jakarta Post
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Basu Swastha Dharmmestha: Making batik and marketing it

  • Slamet Susanto

    The Jakarta Post

Yogyakarta | Wed, October 3 2012 | 08:27 am
Basu Swastha Dharmmestha: Making batik and marketing it

PREMIUM (JP/Slamet Susanto)Professors of economics with marketing expertise can be found at various universities, but economists engaged in the art of batik painting are rare. Among the few is Basu Swastha Dharmmestha.

Combining marketing and art is what the man with an MBA who is a marketing lecturer at Gadjah Mada University (UGM) in Yogyakarta has been doing.

Having learned to draw during...