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ublicly listed pay-TV provider, PT MNC Skyvision (MSKY), said it would remain focused on the domestic market although it was also trying to establish a wider international network following the appointment of new commissioners who had international experience.

MSKY president director Rudijanto “Rudy” Tanoesoedibjo said that his company still had significant room to grow on the back of strong demand amid the country’s economic growth. “There are about 54 million households in the country, of which around 15 to 25 percent of them are estimated to be able to afford pay-TV, which is no longer a luxury,” Rudy said after MSKY’s extraordinary general meeting of shareholders on Friday.

In the meeting, shareholders approved MSKY’s proposal to install as new commissioners Adam Chesnoff, the president and chief operating officer of US-based investment company Saban Capital Group, and Brahmal Vasudevan, the CEO of Malaysian private equity firm Creador Sdn. Bhd., replacing Agus Mulyanto and Indra Pudjiastuti.

Chesnoff and Vasudeva assumed positions on the board of commissioners after their companies purchased a number of shares in MSKY in a recent initial public offering (IPO). Each company held less than 5 percent of MSKY shares, according to Rudy. “This is not about their companies’ ownership. They [Chesnoff and Vasudeva] are credible people, who will be able to help MSKY to grow as well as building a good reputation [for the company] and networking, which can add value to the company,” Rudy said. MSKY currently has several pay-TV brands, including Indovision, Okevision and Top Vision. The company had a total of 1.41 million active subscribers as of the end of June.

“We will likely exceed our previous target of having 1.6 million subscribers by the end of the year,” Rudy said, declining to give the exact number.

He said the company’s growth in the number of subscribers had been specifically supported by Indovision. According to Rudy, MSKY’s net subscribers growth averaged 50,000 per month with a turnover rate of between 1 percent and 1.1 percent of total subscribers.

The company currently offers 114 channels through its pay-TV brands. Research from Media Partner Asia, MSKY holds 70 percent of shares in Indonesia’s pay-TV market, which has fewer than 2.5 million subscribers.

The company said that it was aiming to book up to Rp 2.4 trillion in revenue by year-end, a 37 percent increase from the Rp 1.74 trillion reaped last year. MSKY is also expecting that its earnings before taxation, depreciation and amortization (EBITDA) will reach Rp 1 trillion this year.

Shares in MSKY were unchanged at Rp 2,175 apiece on Friday. The share price has increased by 41 percent since the company was listed on the bourse last July.