Premium car distributor PT Grandauto Dinamika (GAD) is preparing Rp 100 billion (US$10.4 million) for facilities to import various luxury and premium sports utility vehicles under the Land Rover marque, a top executive said on Thursday.
GAD chief executive officer Darwin Maspolim told reporters that the Rp 100 billion fund was just for facilities, excluding working capital in handling the Land Rover marque, currently owned by Indian automotive giant Tata Motors.
“We are preparing facilities in, among other places, Pondok Indah, Jl. Panjang and Kelapa Gading,” he told reporters during a press conference announcing that the company was taking over the distributorship from the previous rights holder, Java Motors.
Other than these three locations, the company is also planning to open dealerships in Medan, Surabaya and Central Java. Currently, there is a sales dealership at Pacific Place shopping mall and a 3S (sales, service and spare parts) center in Fatmawati, both in South Jakarta.
When asked about the company’s sales target, Darwin said that the principal did not set a sales figure, but was more focused on increasing the customer satisfaction index.
“As long as the customers are satisfied, others will come. We do not like to play the numbers game,” he said quoting the principal’s statement.
“The principal also said that it is most important for GAD to stress sustainability and profitability so that the company will be able to re-invest in more facilities.”
GAD, which also imports and distributes Bentley and Jaguar premium cars, is part of the Singapore-based Wearnes Group, which imports and distributes Land Rover in Singapore.
Wearnes managed to increase Land Rover sales in Singapore by some 400 percent from previous sales of under 100 units per year.
Darwin also said that his company would widen Land Rover’s market base from dual use market
such as mining and military customers, to up-scale leisure and luxury segments.
“We will bring all Land Rover models to Indonesia with some modifications suitable to the fuel quality here,” he said.
He added that GAD would carry over the factory guarantee of vehicles bought from Java Motors.
The Land Rover lineup includes Defender, Evoque, Free Lander, Range Rover and Range Rover Sport.
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