Business

Global names to launch
55 new hotels this year

Two hotel operators, Archipelago International and Best Western International, say that this year they plan to open up to 55 new hotels, from budget to luxury class, in cities across the country in a move to hopefully gain from the robust economy.

Archipelago International, previously known as Aston International, plans to launch 40 new hotels, almost half of which will bear the Favehotel brand, the firm’s two-star accommodation.

“We introduced our first Favehotel this year in Balikpapan [East Kalimantan] in early February to cater to the growing market there. We plan to open many more hotels [under the Favehotel brand] in the near future,” corporate marketing communications manager Febry Anindita told The Jakarta Post in Jakarta on Monday.

With its budget brand, the firm will enter second-tier cities such as Bandar Lampung, Lampung; Kendari, Southeast Sulawesi; Kupang, East Nusa Tenggara; Palembang, South Sumatra; and Pekanbaru, Riau.

She said the firm would also be introducing a new brand, Neo Hotel, for budget travelers this year.

Neo hotels were set to be opened in tourist and business centers like Bandung, West Java; Jakarta; Makassar, South Sulawesi; Surabaya, East Java; and Yogyakarta, according to Febry.

“In the country’s hospitality industry, demand for budget accommodation is increasing as more people travel for both business and leisure purposes. However, we are still going to expand our mid-range and luxury brands this year,” she continued.

Archipelago International will run its mid-range business under the Aston Hotel brand in several cities including Luwuk, Central Sulawesi; Madiun and Malang in East Java; and Surakarta, Central Java. It also plans to open its first four-star Alana Hotel in Seminyak, Bali.

The firm plans to introduce Alana to the market in April.

With the new establishments, Archipelago would have 97 hotels and villas across the country by the end of this year, she said.

Meanwhile, new operator Best Western International is set to expand its portfolio in Indonesia by running up to 15 hotels this year, increasing the total number of rooms from the current 893 to 2,628 by the end of 2013.

Best Western’s corporate and marketing communications head, Atri Maryantri, said that Jakarta and its environs would be key areas as the capital remained the center of activities for both the government and the private sector.

“Jakarta still provides us room to grow and we have picked several locations, including Kelapa
Gading [North Jakarta] and Kema-yoran [Central Jakarta] for our new Best Western hotels. In the greater area, we are going to expand our business to Serpong in Tangerang [Banten],” Atri told the Post.

The firm operates mid-range to luxury hotels under the Best Western Core, Best Western Plus and Best Western Premier brands.

Its first new hotel in Serpong, which is set to open within the next few months, has 196 rooms, a swimming pool, a restaurant, coffee shop and business center.

“We want to cater to businesspeople and government officials, both domestic and international. We also want to enter the MICE [meetings, incentives, conventions, exhibitions] sector by providing meeting rooms and halls that can accommodate up to 1,000 people,” she went on.

However, she said that not all Best Western hotels would have large convention halls as each city had a different market segment.

The firm will also open hotels in Banjarmasin, South Kalimantan; Makassar, South Sulawesi and Palu, Central Sulawesi.

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