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T Mitra Adiperkasa (MAPI), a listed fashion and lifestyle retailer with over 100 brand licenses, saw its highest growth ever in 2012 on the back of growing middle-class consumerism, and foresees another robust year ahead amid an influx of competitors.

Fetty Kwartati, spokesperson for MAPI, said that 2012 saw the retailer initiate “the largest expansion ever in MAPI’s history”.

“We also recorded our strongest growth, in terms of sales, last year,” she told The Jakarta Post.

As outlined in its 2012 annual financial report, net revenue rose by 29 percent year-on-year to Rp 7.58 trillion (US$780 million), surpassing the 25 percent growth target the retailer set at the start of the year.

Operating profit scaled up by 22.3 percent annually to Rp 761 billion while net profit rose by 20 percent to Rp 432.7 billion.

Fetty attributed the “sturdy” performance to the intertwining of external and internal factors, the latter involving a recalibration of product mix to include more brands with price points that clicked with the middle-class consumer.

“Externally, domestic consumption has been thriving thanks to the growth of the middle-class,” she said.

She added that these consumers — a steadfast target of the retailer — had “briskly accepted the brands” the retailer ushered into the market.

MAPI launched 10 new retail concepts last year, including fashion brands DKNY, BCBGeneration and Desigual. It has now effectively extended its portfolio to around 120 brands. By February, the retailer was already running 1,411 stores, three-quarters of which fell under the specialty store category offering sports, children, fashion and lifestyle brands.

Food and beverage stores numbered 273 stores, with department stores amounting to 46.