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Dell Latitude 10: a sound tablet in a tough market
(Courtesy of Dell)Dell is taking aim at the corporate computer market â a lucrative segment for a majority of device brands â through the release of their Windows 8 powered tablet, the Latitude 10
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(Courtesy of Dell) (Courtesy of Dell)
(Courtesy of Dell)
Dell is taking aim at the corporate computer market ' a lucrative segment for a majority of device brands ' through the release of their Windows 8 powered tablet, the Latitude 10.
This tablet features a 10.1 inch display screen made of scratch resistant Gorilla Glass, which means that the screen is sturdy enough to withstand rough-and-tumble work environments. The solid casing of the tablet, with a rubber lining, enhances the strong feel of the tablet when held.
The tablet also comes with a removable battery pack that would allow corporate clients to continue working by switching drained batteries with a fresh pack, according to Dell.
The tablet's battery has enough power to support a full day's work of typing documents and surfing the web.
However, the absence of built-in batteries renders the Latitude 10 ' weighing at least 0.65 kilograms with a thickness of up to 1.6 centimeters depending on models ' slightly bulkier than tablets in the consumer space, such as Apple's 0.93 centimeter thick iPad.
The Latitude 10 requires the extra thickness to accommodate the various ports embedded along its sides, including one USB port, an SD Memory Card Reader slot and a mini High-Definition Multimedia Interface (HDMI) port.
These ports and slots are essential in the corporate device segment so users will not have to carry around extension cables to access external memory devices.
The device, running on an Intel Atom chip and 2 gigabytes of memory, is also equipped with a front and back facing camera. Dell plans to deliver the product with accessories such as touch pens and keyboards upon request.
Dell added that customers could also get the devices shipped with or without a full suite of Windows 8 Office tools, although this would affect the final price of the product.
Yet, the real challenge for Dell in offering the Latitude 10 to the corporate segment is to convince companies to buy the tablets and hand them over to their staff. The bring-your-own-device (BYOD) trend means that employees, in general, already use their own personal tablets.
Dell also has to face competition from more popular brands in the corporate segment, like Samsung, for example, which has said it also wants to capture this segment with their Android-based Galaxy tablets.
Last, in terms of portability, Dell has to compete with touch-screen convertible computer brands that are attracting market interest.
Positive aspects
'¢Integrated USB port and SD memory card reader slot
'¢Detachable battery
'¢Sturdy build
Negative aspects
'¢Bulkier than consumer tablets
'¢Corporate consumers must purchase accessories such as keyboards
'¢Stiff competition in corporate segment
