All together now: (Left to right) The Philippine Daily Inquirerâs JV Rufino, The Jakarta Postâs Riyadi Suparno, The Starâs Wong Chun Wai, CIMBâs Nazir Razak and The Nationâs Pana Janviroj pose for photograph during the launch of a joint ePaper subscription in Kuala Lumpur on Friday in their bid to reach out to global readers via a single platform
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Four leading Southeast Asian English-language newspapers launched their joint ePaper subscription in Kuala Lumpur on Friday in their bid to reach out to global readers in a single platform.
The Kuala Lumpur-based The Star, Manila-based Philippine Daily Inquirer, the Bangkok-based The Nation and the Jakarta-based The Jakarta Post will operate joint ePaper marketing from April 1. A subscriber only needs to pay for one newspaper to get the full content of the four publications.
'This is a historic moment for us, an unprecedented cooperation of media organizations. Perhaps this is the first time there has been such cooperation in the realm of newspaper media in the world,' said Wong Chun Wai, the managing director and chief executive officer of The Star.
The four organizations are members of the Asian News Network (asianewsnet.net) with its headquarters in Bangkok. It comprises 28 members including The Straits Times of Singapore, The Japan News, The Statesman of India, The Korea Herald, China Daily and The Brunei Times. More group members are expected to join this joint venture in the future.
'It is an opportunity for readers to widen their knowledge and know their neighbors on a more meaningful level,' said Wong.
'Beyond editorial collaborations, members can capitalize on expertise and media positions to generate greater revenue for all. This can be via cross-media sales among others, while at the same time leveraging on regional brand opportunities,' Wong added.
Pana Janviroj, the executive editor of Asia News Network and also the president of The Nation, was confident the new business cooperation would be able to reach out to global readers and benefit the media organizations.
The Jakarta Post's executive director Riyadi Suparno said the future of e-papers was very promising in Indonesia amid the general perception that print media was becoming a sunset industry.
'This is a good start,' said Riyadi. One major subscriber of the new platform is Garuda Indonesia.
Malaysia's CIMB Group is an official partner of the new venture. The group intensively operates in ASEAN, including in Indonesia, with CIMB Niaga Bank.
CIMB Group chief executive Nazir Razak praised the four newspapers' cooperation as a smart strategy as it would see them able to reach 450 million out of the 600 million residents of ASEAN.
'CIMB has heavily invested in ASEAN,' said the brother of the Malaysian Prime Minister Najib Razak.
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