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Islands in focus: Esemka to focus on rural market
The producer of Esemka, a locally made car that once contributed to the skyrocketing popularity of President Joko âJokowiâ Widodo, said that it would now focus on marketing the car as a vehicle for rural areas
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he producer of Esemka, a locally made car that once contributed to the skyrocketing popularity of President Joko 'Jokowi' Widodo, said that it would now focus on marketing the car as a vehicle for rural areas. Production of the Esemka began in mid-2014 and 300 units have been produced so far, according to PT Solo Manufaktur Kreasi (PT Esemka) spokesperson Sabar Budi Samekto.
Sabar said the company had jointly produced the Esemka with the Beijing Automobile Intern Corporation (BAIC), with technical support from US and German companies. This year the company has been able to produce 160 cars at its facilities in Surakarta and Kediri, East Java, with components manufactured in an other three countries.
'Thanks to support from the central government, we are able to work together with Chinese, US and German [companies],' he said on Wednesday.
