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Carmakers out to woo auto aficionados
Itâs on: Excitement builds in the atmosphere approaching the opening of the Indonesia International Motor Show (IIMS) at JIExpo in Kemayoran, Jakarta, on Wednesday
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Itâs on: Excitement builds in the atmosphere approaching the opening of the Indonesia International Motor Show (IIMS) at JIExpo in Kemayoran, Jakarta, on Wednesday. The public auto show, which runs from Aug. 20 to 30, will display 50 brands of both four- and two-wheeled vehicles.(JP/Ricky Yudhistira) (IIMS) at JIExpo in Kemayoran, Jakarta, on Wednesday. The public auto show, which runs from Aug. 20 to 30, will display 50 brands of both four- and two-wheeled vehicles.(JP/Ricky Yudhistira)
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span class="inline inline-center">It's on: Excitement builds in the atmosphere approaching the opening of the Indonesia International Motor Show (IIMS) at JIExpo in Kemayoran, Jakarta, on Wednesday. The public auto show, which runs from Aug. 20 to 30, will display 50 brands of both four- and two-wheeled vehicles.(JP/Ricky Yudhistira)
Carmakers exhibiting at the Indonesia International Motor Show (IIMS) are touting sales packages and promotional offers as they try to boost sales against a backdrop of plunging car sales in the domestic market.
The event, which is one of Indonesia's major automotive exhibitions, hosts launch ceremonies of new products from various brand-holder sole distributors (ATPM) and their dealers, while promoting their special campaigns from Aug. 20 to 30.
Hendra Kustiawan, director of the Honda Jakarta Center, said his company was offering a number of attractive sales packages and after-sales service programs, which were specially offered at the event as well as at a celebration for Indonesia's Independence Day on Aug. 17.
'We offer low down-payments up to Rp 10 million [US$719.70], light installments for up to eight years, a zero-percent interest rate and free after-sales services for certain kilometers,' Hendra told reporters on the sidelines of the event on Wednesday.
Hendra said the company, which is Honda Indonesia's main dealer for Greater Jakarta, offered packages of free after-sales services for numerous types of city cars and sports utility vehicles (SUV), namely Brio, Jazz, HR-V, CR-V and Accord.
In addition, Hendra said Honda also offered special discounts for car accessories of up to 75 percent and free items, while providing a lounge and banking facilities for customers during the event.
According to Hendra, the offerings are expected to help the company reach its sales target of 1,500 units of cars from the 10-day event despite the weak economy.
'We were still seeing growth as of July, even though there was a slight decrease last month due to the long holidays of Idul Fitri. We are optimistic about our target, because we already booked some indents until early next year for certain types of cars,' Hendra said.
Between January and July, Honda Indonesia's Greater Jakarta chapter booked 34,658 car sales in the area, which contributed 37.3 percent to Honda Indonesia's total sales.
One of Honda's competitors, Suzuki, tried to grab customers' attention during the event by offering special light interest rates of up to 3.99 percent through a partnership with auto-financing company BCA Finance.
Hartono Hosea, president director of Sun Motor Group, which is one of Suzuki's main dealers, said the company expected that the programs could help achieve its targeted sales of 100 cars from the event.
'We haven't set a high target because we are looking at the current economic situation and car sales also often decrease after Idul Fitri. However, we hope this event can help us increase our contribution for Suzuki in the Greater Jakarta area,' Hartono said.
US giant Ford Motor Company's subsidiary Ford Motor Indonesia also seized the opportunity to launch three new products at the event, namely the New Ranger, New Focus and All-New Everest, which cost between Rp 300 million to Rp 600 million.
Ford Motor Indonesia managing director Bagus Susanto said the company offered free after-sales services up to 10,000 kilometers, a three-year warranty and free emergency road assistance during the warranty period.
'We cannot disclose our sales target from this event and nationwide, but we are convinced that the new products can attract more prospective customers,' Bagus said.
At a different occasion, Tata Motors executive director for commercial vehicles Ravi Pisharody said the company, which aimed to become one of Indonesia's 10 biggest car players, saw huge opportunities in the domestic market with relatively low car penetration.
Pisharody said the company was aiming for untapped customers in rural areas where there was a need for vehicles capable of coping with heavy loads as well as bumpy roads, a similar situation to that of Indian customers.
'We have started with Java under the Tata Masuk Desa [Tata goes into villages] program. Early this year, we have started expanding into some rural areas in Sumatra, including Lampung and Palembang,' Tata Motors Indonesia President director Biswadev Sengupta said.
