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Making it Big in Radio
Petty S
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Petty S. Fatimah (right) hosts Confession of a Workaholic at U-Fm.(U-fm.com) (right) hosts Confession of a Workaholic at U-Fm.(U-fm.com)
Petty S. Fatimah (right) hosts Confession of a Workaholic at U-Fm.(U-fm.com)
People know Petty S. Fatimah as chief editor of Femina, the country's biggest women's magazine. But few people know that she actually started her career in media by hosting shows on Oz Radio Bandung in the late 1980s.
She recalled recently how her first show was a morning show.
'I was really nervous. I'm left-handed, yet all the tools we had in the studio were set for right-handed people. I was sweating, I couldn't think clearly ' because my mentor was there too, to supervise,' shared Petty in Turn On The Radio, a book that reveals the success stories of famous people that have worked at radio stations.
At Oz Radio, Petty did not just work on her presenting skill, but also her journalistic ability.
On one occasion she covered the life of transgender people for her show Fokus at Oz. The package was light, fun and informative in her view. However, due to a misunderstanding, the radio received a complaint from a transgender association about the show.
The problem was quickly settled when one of the station's hosts went to meet with the association and explain a little about the show.
'From that incident, I learned that we really have to be careful in formulating our messages because people can spin them,' said Petty, who currently hosts her own radio show, Confessions of a Workaholic, on U-Fm.
After Oz, Petty began to work at Gadis teen magazine ' starting as a less-experienced reporter and rising all the way up to chief editor. In 2003, Petty took the chief editor seat at Femina, where she is today.
Musician Anindyo Baskoro, better known as Nino of pop band RAN, credits radio with coloring his life.
Growing up in the 1990s listening to Desta and Arie Dagienkz hosting their show on Prambors, he gained a lot he, says.
Nino noticed the world of radio broadcasting in Indonesia has been evolving significantly. 'It's merrier now,' said the man who hosts Oz 21 Biggest Hits on Oz FM Jakarta with Hanny Basuki.
Radio, he said, is also an important channel for any musician.
'It's a sad thing, though, to find that radio stations today prefer to be hit oriented. In the old days, we could easily identify which radios were hit oriented, and which ones were hit makers,' said Nino.
