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Branded hotel chain to focus on eastern Indonesia
The view of the pool at West Java's Harper Purwakarta, a hotel brand owned by Archipelago International
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The view of the pool at West Java's Harper Purwakarta, a hotel brand owned by Archipelago International. More options for accommodations will be available in eastern Indonesia as Archipelago International set its sights on the region and plans to launch up to 40 new hotels this year. (thejakartapost.com/Marguerite Afra Sapiie) (thejakartapost.com/Marguerite Afra Sapiie)
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span class="inline inline-center">The view of the pool at West Java's Harper Purwakarta, a hotel brand owned by Archipelago International. More options for accommodations will be available in eastern Indonesia as Archipelago International set its sights on the region and plans to launch up to 40 new hotels this year. (thejakartapost.com/Marguerite Afra Sapiie)
More accommodation options will soon be available in eastern Indonesia as hotel operator Archipelago International has set its sights on the region and plans to launch up to 40 new hotels this year.
The plans were in line with the government's vision to promote the eastern part of the country as a popular tourist destination, said Archipelago International regional marketing and communications manager, Nita Janita Ekaniana.
The 40 new hotels, which include newly signed and upcoming properties ranging from budget to luxury segments, will be established in Makassar in South Sulawesi, Lombok in West Nusa Tenggara and Jayapura in West Papua, among other locations. Up to 20 new hotels are being readied for launch this year, said Nita.
In addition to eastern Indonesia, Archipelago also aims to expand its business in secondary cities such as Subang and Karawang, both in West Java, to provide better accommodation options for workers and business players.
Nita said non-star hotels, known as melati (jasmine) hotels, still dominated the market in secondary cities although she considered they lacked quality and adequate service.
Meanwhile, Archipelago International CEO John Flood said there was still room to maximize market growth as the prospects of the hotel industry in Indonesia would remain positive this year.
As branded establishments only make up 1 percent of the country's hotel industry, demand for accommodation providing good facilities in regional Indonesia will continue to increase in accordance with the rising number of visitors to the country.
Hence, in the next five years, Archipelago hoped to establish some 250 hotels in Indonesia as it expected more and more business expansion, said Flood. (kes)(+)
