Indonesia’s Cinema 21 eyes 25 million ticket sales
The Jakarta Post
Nusantara Sejahtera Raya, the operator of Indonesia’s largest movie theater network, Cinema 21, plans to open 40 new cinemas, aiming to book 25 million ticket sales this year. Year-to-date, it has sold 12 million movie tickets.
Nusantara Sejahtera corporate secretary Catherine Keng said the company would develop more cinemas outside Java, including in Kalimantan and Sumatra. It aims to build more cinemas applying the XXI concept, which provides upscale facilities and design.
“In the future we will focus on opening new cinemas and reducing the number of cinema applying the 21 concept,” she said as reported by kontan.co.id in Jakarta on Wednesday, adding that the company has been refurnishing many of its 21 cinemas into XXI cinemas.
In Greater Jakarta, Catherine further said, there were only 15 cinemas with the 21 concept still operating. In other cities, there were only 25 cinemas applying the old concept.
Meanwhile, the company operates five Imax theaters, four of which are located in Greater Jakarta; Gading, Gandaria City, Summarecon Bekasi and Summarecon Serpong. The Tunjungan 5 Imax in Surabaya, East Java is the only state-of-the-art technology movie theater that the company operates outside Jakarta.
According to Catherine, local movies had managed to reduce gap with Western movies in ticket sales contribution. She cited four movies that scored more than 1 million ticket sales in the first quarter. “Local movies are performing quite well,” she said. (ags)
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