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Apple said to revive efforts to sell used iPhones in India
Apple Inc. has put back on the table a request to sell used iPhones in India as it negotiates with the government for concessions to start production in the country, a person familiar with the matter said.
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iPhone 5s with Blackberry messenger app for iOS. (Shutterstock/Vdovichenko Denis)
Apple Said to Revive Efforts to Sell Used iPhones in India
published Feb 6th 2017, 5:39 pm, by Saritha Rai
(Bloomberg) --
Apple Inc. has put back on the table a request to sell used iPhones in India as it negotiates with the government for concessions to start production in the country, a person familiar with the matter said.
The company has asked to bring in used iPhones to be refurbished and sold in India, saying it will have the manufacturing infrastructure needed to make them compliant with quality standards, said the person, who asked not to be named as the matter is private. The request is included in a list of concessions submitted by Apple to a panel of government officials that includes a 15-year tax holiday, the person said.
Apple’s last attempt at such a license was met with resistance as industry executives and government ministries cited risks such a move would open the floodgates to used electronics and undermine the ‘Make in India’ program to encourage local manufacturing. The world’s most valuable company is exerting its brand influence at the negotiating table as pre-owned devices will be cheaper and target the price-sensitive market.
Apple didn’t immediately comment to a Bloomberg question on seeking permission to bring in and sell pre-owned iPhones.
(Read also: Apple sales beat estimates on demand for latest iPhones)
If permission is granted, the iPhone maker will become the first company allowed to import and sell used electronics in the country. Apple sold just 2.5 million phones last year, about 2 percent of the market, and a fraction of the 750 million smartphones are estimated to be sold by 2020. Samsung Electronics Co. is the biggest selling brand in the country but Chinese vendors Oppo, Vivo and Xiaomi are also winning significant market share.
Apple’s latest request comes as it dangles the prospect of setting up large-scale manufacturing in India. Last week, a regional minister said the company will start assembling iPhones in a facility of its partner Wistron Corp in Bangalore by the end of April.
Apple has told officials that its certified pre-owned program would meet environmental and quality requirements and also be open for third party-audits and checks, the person familiar said. (dan)
