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NBA expands coverage in Indonesia via Emtek network
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Ali Budimansyah (left), a former Indonesian national team basketball player, speaks during the NBA and Emtek partnership launch, while Youth and Sports Minister Imam Nahrawi (right) looks on in Jakarta on May 3. The partnership will allow the NBA to promote its programs in the country. (NBA/NBA)
U
nited States’ National Basketball League (NBA) is reaching out to the Indonesian market by setting up a multiyear partnership with Elang Mahkota Teknologi (Emtek).
The cooperation enables the NBA to embrace fans in Indonesia by delivering up to 240 live games each season across Emtek’s broadcast and digital assets.
Emtek subsidiary KMK Online is set to introduce a localized version of “NBA League Pass” with local mobile payment solutions to provide easier access for fans.
“We are very proud to be able to bring the game of basketball closer to Indonesian fans through this partnership with the NBA,” said KMK Online chief executive officer Adi Sariaatmadja. “This mutually beneficial partnership with the NBA will enable KMK Online to provide fans with easy access to the NBA through our digital and broadcast platforms.”
As part of the partnership, KMK Online will also broadcast more NBA games each season in Indonesian than ever before across free-to-air television stations Indosiar and O Channel.
Coverage will include regular-season and playoff NBA games, NBA All-Star, the Conference Finals, The Finals as well as NBA programming. KMK Online will also distribute NBA TV, the league’s 24/7 dedicated channel, through Emtek’s pay TV platform Nexmedia.
In addition to its broadcast distribution, extensive coverage of the NBA will be provided on the sports portal Bola.com and online video platform Vidio.com.
