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Toshiba turns to enterprises to boost laptop sales
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A model holds a Toshiba laptop at the launch of a new hybrid 2-in-1 convertible laptop, the Portege X20W, in Jakarta on May 22. (JP/dra)
T
oshiba will pay serious attention to the enterprise market to boost sales of its laptops amid declining sales in the retail market due to the emergence of tablets and smartphones, Toshiba managing director Wu Tengguo told reporters on Monday.
“There are too many competitors in the retail market. We have not made a profit since tablets and smartphones came to the market,” he said during the product launch of a new hybrid 2-in-1 convertible laptop—the Toshiba Portege X20W—in Jakarta on Monday, adding that there were only four players in the enterprise market: HP, Lenovo, Dell and Toshiba.
The new product is the thinnest and lightest laptop in the world with a thickness of 15.4 millimeters and weight of 1.1 kilograms, said Toshiba mobile computing solutions and devices division manager Leong Chee Keong in his presentation.
(Read also: Tablet market extends slide as consumer habits shift)
Retailers, Tengguo said, might still sell the new product because businesspeople might prefer to buy it for their personal use.
The Portege X20W is equipped with the newest 7th generation Intel Core (U-series) processor and 360 degree dual-action gold hinges, which enables the transformation of the laptop into a multipurpose tablet.
“This is our strength. Big enterprises require laptops with high security features. Our in-house BIOS technology could fulfill this need,” Tengguo said.
He expressed optimism about the enterprise market because among the four players, he said, Toshiba was the only one that used in-house manufacturers. (dra/bbn)
