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West Java-owned lender issues Visa debit cards
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Bank BJB president director Ahmad Irfan (JP/rdi)
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ublicly listed lender Bank Pembangunan Daerah Jawa Barat (Bank BJB), in cooperation with Visa Worldwide Indonesia, launched on Tuesday debit cards to strengthen its positioning in the foreign market, especially in the Middle East.
Bank BJB president director Ahmad Irfan told reporters that with the Visa cooperation, the bank would facilitate Indonesian migrant workers in the Middle East.
“In line with our tagline that BJB is a bank for migrant workers, we want to help our customers in Saudi Arabia,” he said in Jakarta on Thursday.
Read also: Bank BJB targeting 14% growth of its financing in 2017Aside from the card issuance, the bank offers retirement plans and mortgages, targeting approximately 150,000 migrant workers from West Java working in the Middle East, he added.
The cards can also be used by customers going on the haj or umrah (minor haj), said Ahmad, adding that the lender planned to issue around 34,000 new debit cards this year.
Bank BJB consumer director Fermiyanti explained that Bank BJB had issued 2.5 million debit cards, about half of its 5 million customers. “We still have to educate our customers about the importance of owning a debit card,” she said.
The lender, which is owned by the West Java administration, is aiming for 14 percent growth in its financing business this year. (bbn)
