Jakarta Post

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post
The Jakarta Post
Video Weather icon 26°C
DKI Jakarta, Indonesia
26°C Light Rain

Rain until tomorrow morning, starting again tomorrow afternoon.

  • Thu

    26℃ - 31℃

  • Fri

    26℃ - 32℃

  • Sat

    27℃ - 32℃

  • Sun

    26℃ - 30℃

Analysis: Good content key for TV firms to win ads

  • Henry Wibowo


Jakarta | Thu, September 14 2017 | 01:11 am
Analysis: Good content key for TV firms to win ads

PREMIUM Television remains the dominant advertising medium in Indonesia, accounting for about 60 to 65 percent of total advertisement expenditure. This is despite the fact that online platforms like Google, Youtube and Facebook are slowly growing their shares in the domestic advertising market.

TV has the deepest audience penetration at more than 90 percent of Indonesian households. Consequently, ...