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Jakarta Post
The Jakarta Post
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Analysis: Good content key for TV firms to win ads

  • Henry Wibowo

    Bahana

Jakarta | Thu, September 14 2017 | 01:11 am
Analysis: Good content key for TV firms to win ads

PREMIUM Television remains the dominant advertising medium in Indonesia, accounting for about 60 to 65 percent of total advertisement expenditure. This is despite the fact that online platforms like Google, Youtube and Facebook are slowly growing their shares in the domestic advertising market.

TV has the deepest audience penetration at more than 90 percent of Indonesian households. Consequently, ...

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