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Lazada.co.id to expand warehouses, merchants
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A Lazada Indonesia employee scans a product in this file photo, taken at one of the company's warehouses in Cakung, East Jakarta. (Kompas/Hendra A. Setyawan)
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s part of its efforts to expand its customer reach, e-commerce platform Lazada Indonesia plans to establish more warehouses and sign on more merchants across the country next year.
Lazada Indonesia co-CEO Florian Holm said in Jakarta recently that late last month, the company established a new warehouse in Makassar, South Sulawesi, and would establish another warehouse next week in Balikpapan, East Kalimantan.
He said that with the two additional warehouses, Lazada would have five warehouses in the country, two of which were in Java.
Read also: Alibaba to invest US$1 billion in Lazada
He said Lazada had also cooperated with several hundred small and medium enterprises (SMEs) to introduce their products on the online retail platform. “We involve hundreds of SMEs every day. The number of our merchants are expanding very fast,” said Holm.
He claimed that 80 percent of Lazada's merchants were local sellers, although they did not necessarily sell Indonesian products.
Lazada Indonesia online marketing head Haikal Bekti Anggoro said the platform would continue its cooperation with SMEs under its Upgrade UKM Roadshow program, which had toured 11 cities in 2017 and was scheduled to visit dozens of others next year.
“During the roadshow, we listen to their opinions and the challenges they face," said Haikal.
Holm said that the emergence of e-commerce helped small businesses to grow.
“If you buy more items at offline department stores, you give profits to the big businesspeople to help them buy houses in Singapore,” he said, while buying goods from online retail outlets helped small businesses to grow. (jlm/bbn)
