Ayers Asia Asset Management aims to secure Rp 300 billion (US$20.83 million) to Rp 500 billion in assets under management (AUM) from all of its mutual-fund products this year. The company had booked Rp 22 billion in AUM as of June.

“We will launch some DINFRA mutual funds in August or September,” Ayers Asia Asset Management president director Dastin Mirjaya Mudijana said on Monday, referring to a mutual fund dedicated to infrastructure in the form of collective investment contracts.

The company is confident that DINFRA will be attractive to the market, as most infrastructure projects in Indonesia are currently funded by bank loans.

Ayers Asia Asset Management will launch five to six new products through to year-end. Aside from DINFRA, it will also introduce an actively managed sharia-compliant mutual fund offered in United States dollars.

Amid fluctuations in Indonesia’s equity market, Ayers Asia Asset Management launched an equity index fund with the aim of providing more diverse investment alternatives.

“Our strategy is to launch basic products that can be easily accepted by the market, since we are still a new company,” Dastin said.

The firm launched a mutual fund called Ayers Asia Asset Management Equity Index SRI-KEHATI on Monday, with a target of booking Rp 100 billion in AUM. This is the third product the company has launched since its founding last year.

It has two existing products: a money market fund and a government bond fund.

The new product is a mutual fund that aims to give investment returns equivalent to the performance of the SRI-KEHATI index.

Through the product, the management will place investments into at least 80 percent of the stocks listed in the SRI-KEHATI index. The portion of each share will be determined pro rata, following the weighing of each stock to the index.

“Aside from having a good performance historically, the SRI-KEHATI index comprises companies that are sensitive to social awareness and environmental sustainability,” Dastin said.

The SRI-KEHATI index grew 16.62 percent from the beginning of 2017 to September that same year, while the Jakarta Composite Index (JCI) rose 11.41 percent.

Ayers Asia Asset Management will partner with several mutual fund sellers to market the new product and reach both institutional as well as retail investors.

“Our strategy [...] is to strengthen our customer base from retail investors. That’s why we’re creating an application to cater to retail investors,” Dastin said.

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