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Thanks to Xpander, Indonesia now Mitsubishi’s largest market
Mitsubishi’s market share skyrocketed in the last full year, ranking fourth on the Association of Indonesian Automotive Manufacturers’ (Gaikindo) wholesale list.
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Salesgirls show off a new variant of the Mitsubishi MPV Xpander at the GAIKINDO Indonesia International Auto Show (GIIAS) 2018 in Tangerang, Banten. (JP/Riza Roidila Mufti )
O
nce a humble player in Indonesia’s automotive industry, Japan-based Mitsubishi Motor Corporation (MMC) has finally found its way to the top tier of the competition with Indonesia becoming its biggest international market.
Mitsubishi sold more passenger cars in Indonesia than in any other of its international markets, the company revealed at a recent press briefing.
Mitsubishi sold 140,191 cars in Indonesia throughout its 2018 fiscal year, which spanned from March 2018 to April 2019. This figure was up 35 percent from the previous fiscal year.
MMC chairman Osamu Masuko attributed the achievement to the company’s launch of its seven-seater MPV, the Mitsubishi Xpander, which saw excellent sales both in its country of manufacture, Indonesia, and abroad.
“Since its launch in August 2017, it [Mitsubishi Xpander] has become our most important model only in two years. The Xpander has been well received, not only in Indonesia but also in many other countries, since exports began in April 2018,” Masuko told the press briefing on July 17.
Within the 2018 fiscal year, its local arm PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) exported 42,000 Xpander cars to 12 countries in the Southeast Asian and African regions, among other markets.
Mitsubishi’s market share skyrocketed in the last full year, ranking fourth on the Association of Indonesian Automotive Manufacturers’ (Gaikindo) wholesale list with 142,861 cars sold and a 12.4 percent market share, up from 79,807 units and 7.4 percent in 2017, respectively. It trailed Toyota and Daihatsu, which are owned by conglomerate giant Astra International, and Honda.
