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From cooking videos to stock market, YouTubers try to lure millennial investors
Securities firms have turned to celebrities and social media influencers to lure the growing middle class, especially millennials, to invest in their financial instruments.
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Securities firms turn to YouTubers to help spread investment awareness among millennials. (Shutterstock/Alexey Boldin)
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ecurities firms have turned to celebrities and social media influencers to lure the growing middle class, especially millennials, to invest in their financial instruments as well as to educate potential future customers on how to invest in the stock market.
Presenter, model and YouTuber Kevin Hendrawan — who has more than 1.5 million subscribers on YouTube and 316,000 followers on Instagram — is one of the influencers approached by securities firm Sucor Sekuritas.
“I was approached by Sucor [Sekuritas] last year to star in a three-episode web series aimed at educating millennials in achieving their dreams and reaching financial freedom through stock investment,” he told The Jakarta Post on Thursday last week.
So far, the series has garnered over 1 million views since its premiere on YouTube last November. However, his endorsement for Sucor did not end there.
“[Sucor Sekuritas’ team] asked me to continue the partnership after they found out that I have been a stock investor for a long time,” he recounted.
He began investing in the stock market about 10 years ago when he was in high school. He started with an investment of between Rp 2.5 million (US$176.18) and Rp 5 million that came from his pocket money.
He also asked some of his friends to invest in the stock market. They often shared investment secrets, including how to pick the right stocks, gain profits and avoid losses. He also learned how to get his confidence back after incurring losses and, most importantly, to become disciplined and patient in investing.
