Yogyakarta promotes traditional kraton spa in Asia-Pacific Trade Facilitation Forum
During their attendance at the Asia-Pacific Trade Facilitation Forum (APTFF) in Yogyakarta, the participants were given a spa service by Nurkadhatyan Spa.
“During break time, the booth is filled with people who are lining up to enjoy our spa service that we called Lengin Bondowoso,” said spa master Worro H Astuti of the Nurkadhatyan Spa.
Worro explained that the technique of Lengin Bondowoso massage is centered on the body’s energy points.
“Our concept is traditional Javanese massage that is different than other spa places and needs to be preserved. Yogyakarta itself has plenty of traditional jamu [herbal medicines] and spices that can be used for body care and several traditions such as gelangsur, idak-idak and urut,” added Worro.
Nurkadhatyan Spa that is headquartered in Gandhok Ambarukmo is owned by PT Nur Kawitarasmi, a company under Kraton Ngayogyakarta and managed by Kraton royal princesses, such as GKR Pembayun, GKR Condrokirono, GKR Maduretno, GRAj Nurabra Juwita and GKR Bendoro.
The business aims to introduce a unique traditional body care that is being practiced by the Kraton Ngayogyakarta Hadiningrat royal family.
Tourism Ministry's archipelago tourism marketing development deputy Esthy Reko Astuti said that by having a spa booth at APTFF, the ministry would like to show that tourism in Yogyakarta isn’t only limited to Malioboro, Kraton, Prambanan and Borobudur temples, beaches and mountains.
Additionally, spa tourism in Indonesia is quite well known in the international scene as International Wellness Awards given "The Best Spa Destination in the World" title to Indonesia twice in 2009 and 2012.
European magazine Senses also crowned Bali as the Best Spa Destination in the World in 2009 after 60,000 readers cast their votes. At the World Luxury Spa Awards 2015 held in Harbour Grand Hong Kong, Indonesia also took home 11 awards ranging from the best spa destination in Asia to the best luxury spa destination in the world. (kes)
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