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Indonesia Convention and Exhibition Bureau aims to improve MICE tourism
Yogyakarta was chosen as the host of the event as the city has the potential to attract overseas tourists in a large amount and that it has a complete set of MICE facilities.
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Vreidenberg Fort, Yogyakarta. (Shutterstock/File)
T
he tourism ministry together with provincial administrations and 100 MICE (Meetings, Incentives, Conferences and Exhibitions) industry practitioners recently gathered for the Indonesia Convention and Exhibition Bureau (INACEB) awareness event that was held at Royal Ambarrukmo Yogyakarta on September 19 - 20.
“Many people still don’t know what INACEB is. INACEB is a solution, a platform to solve problems in the MICE industry and to improve the competitive value of region-based MICE destinations […] It was first established in March 2016,” explained tourism ministry's archipelago tourism marketing development deputy, Esthy Reko Astuti.
Indonesia's MICE tourism is competing against Malaysia with its Malaysia Convention and Exhibition Bureau (MYCEB) and Thailand with its Thailand Convention & Exhibition Bureau (TCEB).
Yogyakarta was chosen as the host of the event as the city has the potential to attract overseas tourists in a large amount and that it has a complete set of MICE facilities.
Read also: Yogyakarta to celebrate anniversary with Malioboro Coffee Night
The Yogyakarta tourism department's data shows that in 2015 there were 11,377 MICE events with 841,711 participants. In 2016 the numbers went up to 14,069 events with 951,127 participants and as for 2017, the record until July shows there are already 8,652 events with 645,272 participants.
“It’s very fitting to hold this awareness event in Yogyakarta, where the growth percentage of MICE tourists is above 25 percent. The city has a huge potential,” told Yogyakarta tourism department head, Aris Rianta.
The organization’s current goal is to improve the global ranking of Indonesia’s MICE tourism.
“What we’re aiming for now is to improve Indonesia’s ranking in ICCA Ranking Asia Pacific. From the 12th spot in 2014 with 76 MICE activities to the eighth position in 2019 with 150 activities. We also want to push for Indonesian cities to be listed in the top 30 list of the ICCA Ranking,” said INACEB vice secretary, Ndang Mawardi. (asw)
