TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
You can now book Malaysia Airlines flights on Facebook
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
The chatbox, a partnership with travel technology company Amadeus, is the first of its kind for travelers in the country. MHchat employs artificial intelligence and is designed to mimic human conversation. (Shutterstock/File)
T
ravelers planing to fly Malaysia Airlines can now book flights on Facebook. The national carrier has launched MHchat, a feature which enables passengers to make travel arrangements and pay through Facebook Messenger.
The chatbox, a partnership with travel technology company Amadeus, is the first of its kind for travelers in the country. MHchat employs artificial intelligence and is designed to mimic human conversation.
Malaysia Airlines group chief executive officer Izham Ismail said the airline’s digital transformation strategy lies at the heart of the project.
“We look forward to further exploring how we can deliver more personalized and integrated services for our customers,” he said.
Amadeus executive vice president (Airlines, Asia Pacific) Cyril Tetaz said speed is important when it comes to digital innovations.
Read also: 5 apps single travelers need to meet new people on holiday
“Many airlines are embarking on turnaround transformation initiatives, driven by a real will to address competition but above all to improve the customer experience,” he said.
On Facebook Messenger, Malaysia Airlines’ customers can use MHchat if they want to look up flights, or ask a question related to a booking. The 24-hour platform will then search, locate and push related offers or information.
Travelers can even complete a transaction, make a secure payment and receive the travel itinerary all within the same app.
This article appeared on The Star newspaper website, which is a member of Asia News Network and a media partner of The Jakarta Post
