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Executive Column: Securing supplies ‘key’ as Intifood Sejahtera eyes export market
PT Intifood Sejahtera CEO Aditya Rumanda spoke to The Jakarta Post’s Deni Ghifari on Friday about the fast-moving consumer goods (FMCG) business, plans to start exporting and the challenge of getting into modern retail distribution channels.
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PT Intifood Sejahtera CEO Aditya Rumanda (Courtesy of PT Intifood Sejahtera/-)
M
font face="Liberation Serif, serif">Micro, small and medium enterprises (MSMEs) are the backbone of Indonesia’s economy, as they contribute more than 60 percent to the country’s GDP and employ well over 90 percent of the workforce.
However, the COVID-19 pandemic was so disruptive that many MSMEs needed to take extreme measures to pull through 2020 and 2021, including spending a notable amount of capital to secure the supplies necessary to cater to renewed demand as the market rebounded in 2022.
PT Intifood Sejahtera CEO Aditya Rumanda spoke to The Jakarta Post’s Deni Ghifari on Friday about the fast-moving consumer goods (FMCG) business, plans to start exporting and the challenge of getting into modern retail distribution channels.
Question: What can you tell me about Intifood?
Answer: Intifood was established back in July 2020, revolving around the idea of providing easily accessible, nutritious food. In most cases, ultra-processed food is not nutritious, but it is the only form of food that can be distributed far from its initial source.
We have divided our line of products into two, one for general trade, more familiarly known as traditional markets, and the other for modern trade, which consists of, for instance, convenience stores and supermarkets.
For modern trade, we have two products, namely Crunchy Oats and Crunchy Ballastra. The former is an oat-based cookie that has functional value, less sugar and low fat, while the latter is the same, but it’s high in fiber.
