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View all search resultsAlibaba aims to onboard 5,000 Indonesian SMEs by 2025
Alibaba.com, the Chinese counterpart of global giant Amazon.com, has set its sights on Indonesian SMEs to join its rank of sellers and help ease their way into the digital fold and offer their products to the global market.
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hinese e-commerce giant Alibaba.com is targeting to onboard 5,000 Indonesian merchants to its platform by 2025, a five-fold increase from its current roster of Indonesian merchants. The new merchants will also be able to sell their goods to the marketplace's more than 14 million active customers in more than 190 countries.
For the Indonesian market, the company is planning to help businesses go online and go global, as well as increasing trade capabilities, said Victoria Chen, the director of Alibaba’s Global Gold Supplier premium membership program.
“The overall Alibaba standpoint is in attracting more buyers. We are recruiting new sellers with the help of local partners, such as the government and associations,” Chen said on Wednesday at a webinar hosted by state-owned Bank Rakyat Indonesia (BRI).
The COVID-19 pandemic has prompted a shift to digital platforms among consumers around the world, including Indonesian consumers.
A May 2020 study by internet advertising company Criteo found that 49 percent of Indonesian users had downloaded at least one shopping app, while management consulting company Redseer revealed that the number of Indonesian online shoppers jumped to 85 million during the outbreak from a pre-pandemic figure of 75 million.
Chen added that the company had launched the Alibaba Learning Center, which offered online workshops and training courses for sellers to learn about how to manage their stores, export their products, use keywords and other aspects of e-commerce to help small and medium enterprises (SMEs).
The company also offers a free 90-day onboarding service that provides step-by-step guidance for SMEs to set up their online storefronts with ease. Merchants can also use Alibaba’s analytics and marketing tools to leverage their online sales.
