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Tourism Ministry to hold sales mission in New York and Boston

News Desk

The Jakarta Post

Jakarta  /  Wed, July 19, 2017  /  03:08 pm
Tourism Ministry to hold sales mission in New York and Boston

A passenger looks at a British Airway flight at John F. Kennedy (JFK) international airport in New York, on May 27, 2017. (AFP/William Edwards)

Following Barack Obama’s visit to Indonesia, the tourism ministry plans to hold Sales Mission in two cities in the United States namely New York on July 25 and Boston on July 27.

“Why these two cities? Because the east coast has the second largest [air] connectivity to Indonesia after Los Angeles,” said the ministry's deputy assistant for Europe, the United States, Middle East and Africa tourism promotion, Nia Niscaya.

“We’re predicting the peak of American tourists coming to Indonesia will be during the winter season which is in December,” said the ministry's deputy minister for Overseas Promotion, I Gde Pitana.

Read also: An American’s guide to visiting Jakarta

Pitana added that Americans usually travel to warmer countries such as the Southeast Asia region and this sales mission coincides with Obama's recent visit.

The first sales mission in New York City will be held at Pancasila room of Indonesian Consulate General (KJRI) in New York on July 25th, and the second sales mission in Boston will be held at the ballroom of The Fairmont Copley Plaza Hotel on July 27th.

During the two events, the ministry will be promoting destinations visited by the Obamas during their holiday in Indonesia such as Bali, Yogyakarta, and Jakarta as well as promoting the 10 priority destinations.

Read also: Five destinations in Indonesia to visit this year

This sales mission will feature eight tourism industry players from Bali, Jakarta, and Samarinda which include Panorama Destination, Voyage 2 Paradise, Travel Registry Inc., Doyantravel, CNT Travel, Bali Flores Adventure, PT. Trans Borneo Adventure Tours & Travel and Hanging Gardens of Bali. The event will also feature one airline which is Emirates Airlines.

The ministry partners with Emirates Airlines by promoting Indonesian destinations in the airline's in-flight magazine.

The American market is listed in the 10 main markets by the ministry. In 2015, the number of American tourists who traveled to Indonesia was recorded to be 251,221 visitors. The number increased in 2016 to 310,000 and for the year of 2017, the ministry is hoping to attract 15 million overseas tourists, among which 361,000 are Americans. Eventually, the ministry’s main goal is to reach 20 million overseas tourists by 2019. (asw)