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The case for a humanity-centered strategy approach

To promote a broader adoption of humanity-centered strategies, educational institutions, businesses and government bodies can invest in novel initiatives that emphasize empathy, ethics and stakeholder engagement. 

Ari Margiono (The Jakarta Post)
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Jakarta
Tue, May 7, 2024

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The case for a humanity-centered strategy approach An illustration of a strategic decision. (Unsplash)

Today, the word "strategy" is at the front of the minds of decision-makers around the world.

In April and May of 2024, there were approximately 3.44 billion Google search results for "strategy 2024" compared to 3.24 billion search results for "strategy 2023" during the same period last year. This might indicate that the word "strategy" appears on more websites this year than in 2023.

This is not surprising, as 2024 has seen more uncertainties and unprecedented events arising from various sources. For instance, the year records the highest number of elections worldwide, requiring candidates to apply appropriate strategies.

Additionally, geopolitical tensions and conflicts have risen significantly, with Ukraine, Gaza and Taiwan becoming hot spots that necessitate robust strategic responses from different parties.

This year, businesses must develop novel strategies because of the increasingly massive use of generative artificial intelligence (AI), which could significantly alter the way we conduct our activities. AI is expected to take over some jobs, potentially increasing productivity but also possibly leading to rising unemployment.

Strategy has become a hotly discussed topic. Yet, the most important but neglected question is: has our understanding of it brought good things to people, societies and the environment?

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Discussions about "strategy" often lack a consistent, human-focused approach, which is critical in ensuring that these strategies positively impact the lives they are meant to serve, as well as the environment.

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