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Putting customers at center of gravity

Jakarta | Wed, May 10, 2017 | 11:48 am
Putting customers at center of gravity IBM logo. (Shutterstock.com/r.classen)

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“Nobody ever got fired for buying from IBM” was a popular saying among computer salespeople in the 1970s and 1980s. Although this company entered the computer industry later than other big players, it soon achieved dominance in the fast-growing market. 

What was IBM’s success formula? Some businesspeople, including executives of IMB’s competitors, went o...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.

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