Companies need a master game plan with five crucial steps to success.
s Southeast Asia’s most populous nation, Indonesia is a formidable economic hotspot. McKinsey projects Indonesia to be the seventh largest economy in the world by 2030.
Growth drivers include a relatively young population, a new consumer class and the rapid urbanization of cities.
Challenges include low labor productivity, rising inequality and soaring consumer demand. Euromonitor International maps Indonesia to be the third-largest middle-class market in 2030, after China and India.
With the local middle-class population projected at around 20 million households by 2030, the local demand for plastics and refined hydrocarbons is set to increase.
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