The FDA is considering to reduce the nicotine content in cigarettes to minimize the risk of addiction, help smokers kick their habit and prevent children from becoming addicted smokers.
fter unsuccessful attempts to reduce tobacco consumption through several measures, such as high taxes or a minimum legal age for smoking, some countries have introduced plain tobacco packaging as the latest solution.
A law requiring plain packaging for tobacco products was first implemented by Australia in 2012. Since then, France, the United Kingdom and Ireland have also implemented this measure. Some other countries are either in the process of developing laws to implement plain packaging or have announced their intention to do so in the future.
What is actually the objective of plain packaging? According to paragraph 46 of the World Health Organization Framework Convention on Tobacco Control (FCTC), plain packaging is a measure to restrict or prohibit the use of logos, colors, brand images or promotional information on packaging other than brand names and product names displayed in a standard color and font. Therefore, the appearance of all tobacco packs would be uniform, including their color.
Indonesia, as one of the world’s largest tobacco producers, has raised concerns about this plain packaging measure. In fact, Indonesia has challenged Australia’s plain packaging law for tobacco products before the World Trade Organization (WTO) dispute settlement system.
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