Workplaces, public places, public transportation, educational institutions and places of worship have gradually reopened during the easing period, also known as the transitional PSBB period.

Despite the relaxation of the PSBB, urbanites can no longer interact with each other as freely as they used to because they are obliged to abide by the health protocols, which include maintaining 1 meter distance between each other, avoiding gatherings and wearing a face mask in public places.

In other words, people have to get ready to live in the new normal era.

With almost everything requiring less physical contact amid the pandemic, including in matters of insurance, investment and financial planning, the use of technology is definitely the answer. 

PT Financial AIA (AIA), a leading and most trusted life insurer, understands this challenging situation well and, being at the forefront in digital technology, AIA provides ease for its customers.

AIA’s newly launched investment-related insurance product (PAYDI), or unit link, is marketed through a non-face-to-face service or digital-based service, AIA DigiBuy.

Under the PAYDI DigiBuy system, the marketing staff, either through an agency channel or bancassurance, communicate with customers through a phone or video call to market AIA insurance products without having to meet face-to-face.

Upon making an agreement on the purchase of an insurance product, the prospective customers will continue with another process, which they conduct through the Interactive Point of Sales (iPos), a digital sale platform that the AIA marketing staff utilize, while the customers use a microsite platform.

A video record containing the agreement made by the customers on the products and the benefits of the products that the customers will purchase will also become part of the prerequisite that the customers should meet under the DigiBuy marketing system.  

Next, the prospective customers should review all of the supporting documents and if they have agreed, they are required to send a photo of themselves with their ID card and give their signature electronically through an e-sign form.

AIA’s president director Sainthan Satyamoorthy says, “Marketing PAYDI through AIA DigiBuy is a form of our support and quick response to the new stimulus issued by the Financial Services Authority (OJK) regarding the investment-related insurance product. In this highly challenging condition like today, people highly need protection and financial planning to allow them to live and be financially well prepared amid the pandemic.” 

Previously, AIA DigiBuy rolled out in early April 2020, only marketed traditional products or non-unit link. The service aims to provide ease for customers to get insurance protection and financial planning solutions without having to meet physically with marketing staff to comply with the government’s call for social restrictions to curb the spread of COVID-19.

Satyamoorthy added, “AIA is a leading insurance company in adopting technology and digital innovation, designed to provide ease for Indonesian people in getting protection and optimal financial planning and is also our endeavor to spur economic growth so as to keep our salesforce productive. All of these efforts are in line with AIA’s commitment to help millions of families in Indonesia live healthier, longer,better lives.”

AIA has also launched ProteksiLebih (Extra Protection) which is given in the form of additional cash donations amounting to Rp 1.5 million per day during the in-patient care period up to a maximum 30 days if the customers tested positive for COVID-19 between March 16 and July 31, 2020.

For customers with a new policy purchased between March 16 and May 31, 2020, AIA will provide an additional 50 percent of the face amount up to 150 percent of the face amount if the customer passes away due to COVID-19, with the life protection period up to Dec. 31, 2020.

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