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Indosat Ooredoo sixth-fastest growing telecom brand globally
PT Indosat Tbk (Indosat Ooredoo), Indonesia’s leading digital telecommunications provider, just got another accolade. Known for its aggressive network expansion for the best consumer experience, Indosat Ooredoo has been named the sixth-fastest growing telecom brand globally by the Brand Finance Telecoms 150 2021 report.
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(Courtesy of Indosat Ooredoo)
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T Indosat Tbk (Indosat Ooredoo), Indonesia’s leading digital telecommunications provider, just got another accolade. Known for its aggressive network expansion for the best consumer experience, Indosat Ooredoo has been named the sixth-fastest growing telecom brand globally by the Brand Finance Telecoms 150 2021 report. The company’s brand value increased by 31 percent in 2020, the second consecutive year of double-digit growth.
Despite the challenges brought about by the COVID-19 pandemic, Indosat Ooredoo has maintained its growth momentum, expanding in 2020 in terms of both subscribers and data traffic volumes.
During that year, it invested to optimize the performance of its 4G network to meet growing demand for data and launched innovative new digital offerings to support the transition of customers to online lifestyles.
Indosat Ooredoo’s commitment to ensuring customers have the best mobile experience possible has contributed to a significant and accelerating increase in its cellular market share in Indonesia in 2020 and a significant strengthening of overall brand value, as reported by Brand Finance, an industry valuation and strategy consultancy.
“We are delighted to confirm that Indosat Ooredoo has been named among the fastest-growing telecom brands globally. Our brand value has been increasingly significantly for the last two years, and this growth momentum means that we are on track to become the strongest telecom brand in Indonesia in the future,” Indosat Ooredoo President Director and CEO Ahmad Al-Neama said upon receiving the award.
He went on to say that “the strength of our brand reflects our commitment to our customers and to providing simple and relevant products that help them navigate the challenges created by the transition to online lifestyles. As we look to the future, we will continue to implement the strategy that has led our success and empowered us to play a significant role in supporting Indonesia’s transformation into a digital nation.”
Brand Finance produces the ranking annually according an assessment of telecommunication companies across the globe.
Brands are first evaluated to determine their strength – based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation – and this strength is then used to quantify the brand’s value, by calculating the proportion of a business’s revenue that is contributed by the brand.
Information from each process is used to create rankings of the world’s most valuable telecom brands.
Earlier, Indosat Ooredoo was named a Global Rising Star for Video Experience by the 2020 Global Mobile Network Experience Awards organized by Opensignal, which also showed Indosat Ooredoo to be one of the best in the Download Speed Experience and Upload Speed Experience categories.
