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Beyond logos: Telkomsel’s new identity a symbol of change, philosophy
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(Courtesy of Telkomsel)
W
ith more than 26 years of service in Indonesia, digital telecommunications company Telkomsel has always been committed to providing the best telecommunication solutions for all of its stakeholders and consumers.
From 1G all the way to 5G – where the company is the first 5G operator in Indonesia – Telkomsel has been positioned as the connectivity enabler, consistently providing a leading mobile broadband network.
But as the landscape of the digital technology industry dynamically shifts along with new innovations, customers demand more than just connectivity for today’s digital lifestyle.
Responding to this, Telkomsel understands that it will need to be more than just a telecommunications company to present more transformative and innovative solutions to benefit Indonesia’s digital society.
This was made manifest in Telkomsel's new identity, presented as a symbol of change for the company’s illustrious journey. Announced on June 18, the new identity marks a new beginning of opening up a world full of possibilities for every level of society, reflected in the company’s tagline of #BukaSemuaPeluang or #MakeThingsHappen.
Telkomsel’s new identity comes with four new pillars of principles or values. The first is integrity, synonymous with reliability, quality and accessibility. Telkomsel has earned this platform of trust because we always follow through on our promises. And Telkomsel is transparent and honest in all interactions with customers, partners and stakeholders. The second is purposefulness, committing to always doing what’s right by our customers and their needs and not just what’s right for our bottom-line. The third is empowerment, providing the very best products and services that enable our customers and people to have no limits on what they can achieve. The final pillar is Excitement, emphasizing innate passion to deliver compelling and inspiring products and services with enthusiasm and conviction.
As a part of the new brand identity, the changes for Telkomsel go far beyond a change of logo and philosophy. The company has also presented a new brand architecture to simplify its brand strategy for all its services.
Taking the form of a monolithic brand approach, these changes are expected to create a stronger and more prominent positioning for Telkomsel.
Starting with its prepaid services, Telkomsel merged the simPATI, KartuAs and LOOP brand name into Telkomsel PraBayar (Telkomsel Prepaid) with a new starter pack design that is already available on the market. Telkomsel started to distribute the new starter pack on June 18 to all of its distributor partners and will gradually continue the distribution to all resellers and official distributor partners.
Meanwhile, Telkomsel’s kartuHALO postpaid service was changed to Telkomsel HALO, marked by a change in name and logo, but still retaining Telkomsel’s postpaid services and benefits.
Other supporting services from Telkomsel also experienced a change in logo, such as the Telkomsel Orbit home internet service and the MyTelkomsel smartphone app, with the latter also experiencing a change in its user interface.
Telkomsel’s digital entertainment service products have been changed to Telkomsel Video, Telkomsel Music and Telkomsel Games, while its corporate business solution arm Telkomsel MyBusiness was changed to Telkomsel Enterprise. The Telkomsel IoT also changed its logo.
Despite the major changes for Telkomsel’s brand identity, loyal customers of Telkomsel can continue to enjoy all products and services from Telkomsel without having to change their numbers or SIM cards. All data and internet package offerings remain the same for customers to use.
The UMB access code to purchase voice and SMS plans – simPATI (*999#), KartuAS (*100#), LOOP (*567#), and KartuHalo (*111#) – will remain usable after the change to Telkomsel Prepaid and Telkomsel HALO, while the UMB access code to purchase data plans and check prepaid phone credits will still use the *363# and *888# UMB, respectively.
However, the social media accounts of Telkomsel prepaid services – @simpati, @kartu_as, and @loop_id – will be integrated into the @telkomsel account, where customers can receive promotional and product information under a single, integrated source.
With all the changes being made to Telkomsel, its customer touch points of its call center, Virtual Assistant and walk-in GraPARI outlets will be further developed while still providing services as usual, with the interior layout and design of GraPARI locations to gradually shift into the new logo.
Along with its shift into a new approach to brand identity, Telkomsel will continue to strengthen the company’s digital trifecta at the core of the company’s commitment to Indonesia: Digital Connectivity, Digital Services and Digital Platform.
With this, Telkomsel aims to present a more comprehensive and integrated digital ecosystem through innovative products and services based upon customer-centric solutions, sustainable leading network development, as well as collaborations with tech industry leaders and strategic partners in Indonesia to increase digital lifestyle experience for all. You can learn more about Telkomsel’s rejuvenation by visiting www.telkomsel.com/buka-semua-peluang.
