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Dear Taylor: Look what you made us do
The American singer-songwriter’s greatest power is her ability to unite people across all walks of life to create a global community, which also translates into a real-life economic impact, whether on nations or small businesses.
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W
e remember it all too well: how excited we were, how we couldn’t stop tugging on our friendship bracelets to the point of pain and how, though we were dressed in black with snakeskin patterns and sequins, we were among the most underdressed in a crowd of over 50,000.
We have both been Swifties since grade school, and that unforgettable March day in Singapore was our first time watching a Taylor Swift concert together. That we were lucky enough to experience the The Eras Tour together was more monumental than we could have ever imagined.
It’s easy to list reasons why: Swift’s artistry is astonishing, her stage presence is unparalleled and her personality is magnetic. She has received praise from the biggest names in the music industry, from Billy Joel to Paul McCartney.
But perhaps her greatest power is the way she has been able to unite people across all walks of life to create a global community or as some suggest, a cult, that revels in a shared love of poetry and music.
Whether we’re falling in love for the first time, grieving for a loved one, feeling insecure about ourselves or yes, going through a breakup, Swift is able to articulate our labyrinthine emotions into a beautiful melody, making us feel we’re not alone on that journey.
And by “we”, we mean the millions of people around the world who identify as Swifties.
