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Breakfast cereal cafe to open in Times Square, New York
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Cereal brand Kellogg’s will open its first permanent restaurant in New York in July, featuring an all-cereal menu. (Shutterstock/-)
A
n all-day breakfast menu at a restaurant typically features sausages, eggs, pancakes and waffles. Cereal is usually not the star item, but for cereal fans who happen to be in New York City, the Kellogg’s NYC cafe might be interesting.
The famous cereal brand will open its first permanent restaurant in Times Square, New York, on July 1 and will feature an all-cereal menu for its customers. The menu, which consists of 10 different items, was composed with the help of chef Christina Tosi, who is also the owner and founder of Momofuku Milk Bar. This is not her first collaboration with Kellogg’s, as the chef helped the brand to create recipes for a temporary pop-up shop back in 2014.
(Read also: Cool coffee shops in Jakarta you might not know existed)
Noel Geoffroy, Kellogg’s senior vice president of marketing and innovation, told CNN.com on Tuesday that “People were so wowed by her [Tosi’s] recipes that we felt we were onto something. We wanted to continue this partnership with her.”
Kellogg’s NYC menu features catchy names and items are priced between US$6 (Rp 70,000) to $8. Each features a different Kellogg’s product, such as Special K, Froot Loops and Raisin Bran.
The cafe is the result of a partnership between Kellogg’s and Journee, a collaborative space for restaurateurs in New York. Anthony Rudolf, founder of Journee, said: “Kellogg and Journee are co-owners of the cafe, but our approach is to run it like a small business.”
