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Snapchat users may have migrated to Instagram Stories: Analysts
Instagram may have stolen Snapchat’s users through its Stories feature, with digital sector analysts reporting a 15-40 percent decline in the number of Snapchat users
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According to kompas.com, there has been a 15-40 percent decline in the number of Snapchat users. (Shutterstock.com/focal point)
Instagram may have stolen Snapchat’s users through its Stories feature.
According to kompas.com, there has been a 15-40 percent decline in the number of Snapchat users. Users of Snapchat stories are also beginning to look at their own content less and less.
American-based analytics company Delmondo analyzed approximately 21,500 Snapchat Stories from August to November 2016. Nick Cicero, CEO of the company, explained that based on the analysis Snapchat’s unique viewer average had declined to about 40 percent.
(Read also: Instagram Live Stories now available for all)
Application analytics company, App Annie has also reported a decline in Snapchat application downloads. It announced that Snapchat was one of the top three most-downloaded applications in the United States for the first half of 2016, but dropped down to 11th spot when Instagram Stories was first introduced in August 2016. The ranking is the lowest in Snapchat’s history.
On Jan. 31, App Annie recorded that Snapchat was ranked lower than Instagram in iOS application downloads, but was still higher in downloads for Android.
Meanwhile, viewership numbers in Instagram Stories are reportedly increasing fast. Justin Rezvani, CEO of influencer platform theAmplify stated that on average, the company’s influencer community has been seeing an increase in visits to their Instagram accounts.
“It is 28 percent higher than in Snapchat,” he said.
According to TechCrunch, Snap Inc. has declined to comment on the story.
Instagram first introduced the Stories feature in August 2016. On Monday, the Facebook-owned company introduced ‘Live Stories’, an upgrade that enables users to do real-time broadcasting. (mas/asw)
