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Living Italian Design exhibits essence of Italian products in Indonesia
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A Moto Guzzi V7 II Racer is seen at the Living Italian Design exhibition held at LAFLO, South Jakarta, on March 16. (JP/Ni Nyoman Wira)
T
he Living Italian Design exhibition, the highlight of the first Italian Design Day, is the result of a collaboration between the Italian Embassy, the Italian Trade Agency, the Italian Cultural Institute (ICI) and home decoration and furniture store LAFLO.
Held at LAFLO, South Jakarta, until March 23, the open-to-the-public exhibition displays various Italian products and designs that people often encounter without being aware of the process and stories behind them.
Upon entering the venue, visitors are welcomed by a white Ferrari and a miniature Colosseum. The exhibition itself consists of different rooms decorated in colors such as red, green and blue, representing the vibrant streets of Italy. The rooms are also seen as representations of Italian piazzas with different themes.
On the first floor, visitors can find various Italian brands and products, from motorcycles to furniture. In terms of motorcycles, visitors can marvel at the Vespa 946 Emporio Armani, Moto Guzzi V7 II Racer, Piaggio Medley ABS and Aprilia RSV4 RR Race Pack. There are also different types of tires from Pirelli. Across the room, there is a section for washbasins from Antoniolupi and fragrances from Acqua di Parma.
The second floor features furniture and leather goods, such as a Bolero table as well as the Montera collection by designer Roberto Lazzeroni, Saint Germain chandeliers by designer Giorgia Brusemini, Babylon chandeliers with a lampshade by Barovier&Toso, a retro-design refrigerator by Modena, leather bags from Il Bisonte and dinnerware designed by CTRLZAK Studio.
Read also: A celebration of Italy's loyalty to design and culture
“Indonesia has been related to Italy for a very long time, but sometimes we just don’t realize that we use the Italian products in our daily life, such as foods, shoes, clothes,” the curator of the exhibition, Indonesian architect Cosmas Gozali, told The Jakarta Post, adding that Italian products had actually become well-accepted in Indonesia.
He explained that he aimed to show the essence of the products to visitors. “There are also stories of the production process and the reasons behind the design for people to read,” he said.
“Therefore, the purpose isn’t just displaying the products, but also for people to gain deeper understanding. Every design has its own process, so I brought it [the explanation of the process] here for the audiences to appreciate it."
Meanwhile, ICI director Michela Linda Magri hoped the exhibition would be able to support Indonesian architects to understand more about Italy, and also revealed plans to make Italian Design Day an annual event.
Starting from March 2, Italian Design Day aimed to promote the phrase “made in Italy” and the excellence of Italian products around the world. Celebrations are running in 100 cities worldwide. In Indonesia, the series of events kicked off with a seminar featuring Indonesian architect Cosmas Gozali and Italian architect Raffaella Mangiarotti. Aside from the seminar, the committee also launched the My Italian Design photo competition and exhibition. (asw)
