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Local e-commerce still king for Indonesian shoppers: Report

Masajeng Rahmiasri
Masajeng Rahmiasri

The Jakarta Post

Jakarta | Sun, May 14, 2017 | 09:07 am
Local e-commerce still king for Indonesian shoppers: Report

A model of a shopping cart sits on a laptop keyboard to illustrate the ease of doing e-commerce. A recent report by e-commerce aggregator website iPrice finds that local businesses are still dominating the list of most visited e-commerce sites in Indonesia. (Shutterstock/File)

A recent report by e-commerce aggregator website iPrice finds that local businesses are still dominating the list of the most visited e-commerce sites in Indonesia.

According to the report, which was conducted between January and March, seven local businesses are among the country's top 10 most visited e-commerce sites per month. They include Tokopedia (46.5 million monthly visits), Elevenia (34.6 million), Bukalapak (28.3 million), Blibli.com (25.7 million), Alfacart.com (17 million), Mataharimall.com (7.5 million) and Bhinneka (4.5 million).

The seven businesses also made iPrice's similar list for the November 2016 to January 2017 period.

Read also: Hijup tops list of most-followed e-commerce businesses on Instagram: Report

"Based on our observations, we believe this is because all local players always try to play with the society's emotions when it comes to their products, promotions and campaigns," said Andrew Prasatya, iPrice Indonesia's senior content marketer.

Andrew attributed the usage of local terms in the brands’ names and contents with local affinity as an example of the elements that may have contributed to the local e-commerce sites' monthly visit record.

Other businesses that made it into the top 10 list were the Indonesian subsidiary of Chinese commerce giant JD.com, JD.ID (12.5 million) and the joint marketplace of state-owned telecommunications firm Telkom and US-based marketplace eBay, Blanja.com (5 million).

The list is part of iPrice’s new map of e-commerce businesses in Indonesia, created to compare their sizes. (kes)

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