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Go-Food eyes 100 culinary festivals across Indonesia by year-end
To avoid monotony, each festival will make changes to the culinary businesses that participate.
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Customers stand in front of a merchant at a Go-Food Festival in Bandung, West Java. (kompas.com/Reni Susanti)
O
nline-based transportation app Go-Jek's food delivery service Go-Food has set a target to hold culinary festivals in 100 locations across the country by the end of this year.
"Currently there are 14 locations for Go-Food Festival," said the event's vice president of operations and business development Brata Santoso in Bandung on Tuesday as quoted by kompas.com.
Among the locations were big cities like Palembang, Makassar, Surabaya, Bandung and Jakarta, said Brata, adding that the company would continue to expand the festival in other regions in Indonesia.
"In Bandung, for example, we are planning to hold it in four to five locations. The nearest place that we will host is Kopo in South Bandung," he said.
The first Go-Food Festival in Bandung is located at Braga City Walk. Up to 24 merchant partners who are owners of small and medium culinary businesses can be found there, selling nasi Padang (Padang-style rice dish), chicken dishes and Cau Nugget.
"Cau Nugget is among our most popular dishes; many order it via Go-Food," said Brata.
The festival will run for one year in each location.
Read also: Lesson from Go-Jek: Answer to Uber, Grab
To avoid monotony, each festival will make changes to the culinary businesses that participate.
Currently, Go-Food reportedly collaborates with up to 200,000 merchants in Indonesia.
Go-Jek West Java and Banten regional head Becquini Akbar said many of the merchants had started their business from home with modest cooking wares, but now they were able to grow bigger thanks to the company's delivery service.
"The transaction value of our merchant partners on average increased up to two-and-a-half times after joining Go-Food," said Becquini.
Devi, owner of Cau Nugget, shared how only 30 percent of her customers bought her food directly from the store. "Up to 70 percent purchase our food via Go-Food." (kes)
