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Instagram most popular platform among Indonesian digital moms: Survey

Jessicha Valentina
Jessicha Valentina

The Jakarta Post

Jakarta | Sun, September 16, 2018 | 04:07 pm
Instagram most popular platform among Indonesian digital moms: Survey

Most Indonesian digital moms use the internet to read parenting websites, check social media and shop online. (Shutterstock/File)

Instagram is the most popular social media platform among Indonesian digital moms, according to the 2018 Digital Mums Survey released by the Indonesian TheAsianParent website.

The survey discovered that more than 98 percent of Indonesian digital moms have at least one Instagram account. Following Instagram, Facebook was said to be the second most popular platform with 93.4 percent of Indonesian moms having an account.

With regards to time spent on the platforms, 34 percent of Indonesian digital moms spend at least one to three hours per day on Instagram, while 16 percent spend at least 10 hours per day on the platform.

In comparison, roughly 6 percent of moms spend 10 hours per day on Facebook.

Interestingly, the survey found a different behavior when it comes to mothers with a household income that is above Rp 10 million (US$676) per month. Forty-five percent of high income moms are said to also spend time on Twitter.

Read also: Seven parenting tips in the digital era

Tickled Media associate regional head of content Putri Fitria said during the Digital Mums Survey 2018 event on Wednesday that a woman’s media consumption would change once she became a mother.

Based on the survey, Putri shared that the number of internet users increased by 48.7 percent, while television viewership reduced drastically to 78 percent as most mothers preferred to spend time on the internet, adding that most Indonesian digital moms used the internet to read parenting websites, check social media and shop online.

Aiming to learn the online habits of Indonesian moms, the annual survey involved around 1,000 mothers living in Greater Jakarta, Yogyakarta, Surabaya, Medan and Bandung,

The respondents were pregnant or had up to four children aged 0 to 10. Seventy-nine percent of the respondents were aged 25 to 34.

The survey also reveals the mother's changing behavior on e-money. Around 44 percent of Indonesian digital moms currently have at least one e-money or digital wallet account, which is being used mainly for transportation.

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