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Retroish animation: Percolate Galactic makes brands explode with identity
Exploding with a strong sense of identity, Percolate Galactic is an independent agency that stands out for its animation work.
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Look at us: Weird colorful creatures are just another day at the studio’s office. (Courtesy of Percolate Galactic/-)
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tarting off as a straightforward copywriting agency, Percolate Galactic has grown to a company with almost 30 employees that works with major international names like Google, Cartoon Network and GIPHY as well as a host of popular local brands.
Though the company works with various mediums, Percolate Galactic's most immediately noticeable calling card is its animation, which is filled with the kind of eclectic absurdity and knowing-humor that is, for lack of a better word, very hip and now. So it comes as a surprise that in the beginning there wasn't even supposed to be an animation division.
“We never intended to open an animation studio. A few years ago, our design and illustration team started exploring how far we could push GIFs as a medium to tell stories and convey information visually,” explained Ryan Jackson, the husband in the cofounding duo with wife Samantha Jackson, who was one of the prominent speakers featured at IdeaFest 2019 held from Oct. 3 to 6 in Jakarta.
The Percolate Galactic thought process is a continuous one – the kind that tries to push a concept into the creative stratosphere without fear of ever being too crazy.
“So you make a nice, easy, one second animated loop of a guy in a chicken suit riding a dirt-bike. That's fun, but where do we take it from there?” Ryan asked.
“What if we made it ten seconds instead? What if that guy in the chicken suit is actually in a desperate race to get to his wedding, to a significant other who is also wearing a chicken suit? Eventually, you're no longer just experimenting with a few frames of movement — you're making a full animated short, and you need a team of animators to make that happen.”
