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NetEase develops new 'Lord of the Rings' mobile game with Warner Bros
Chinese gaming giant NetEase announced a strategic partnership with Warner Bros Interactive Entertainment to develop a new "Lord of the Rings" mobile game, bolstering its pipeline following its secondary listing in Hong Kong.
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'Lord of the Rings' book series by J.R.R. Tolkien. (Shutterstock/Radu Bercan)
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hinese gaming giant NetEase on Monday announced a strategic partnership with Warner Bros Interactive Entertainment to develop a new Lord of the Rings mobile game, bolstering its pipeline following its secondary listing in Hong Kong.
The new officially licensed strategy game, The Lord of the Rings: Rise to War, is based on the hugely popular trilogy of books by J.R.R. Tolkien, NetEase said in a statement.
NetEase, along with rival Tencent and other gaming firms, have seen games revenue soaring during the COVID-19 pandemic, as people spend more time on their handsets and computers in lockdowns aimed at slowing the spread of the disease.
Read also: 'Lord of the Rings' cast reunite via video call to raise funds for COVID-19 relief
The release is the latest effort by Chinese game developers to expand beyond their domestic market and follows separate tie-ups by NetEase last year with Marvel and Pokemon Company.
Both Tencent and NetEase have vowed to derive more proceeds from overseas markets. Last year, a NetEase executive told Reuters the company hopes overseas revenue will account for 30 percent of its total in three years.
Nasdaq-listed NetEase raised at least $2.7 billion in a Hong Kong secondary offering last week, saying it would use the money to fund its international expansion plans.
