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Baskin-Robbins hires BTS as to represent August flavor
Baskin-Robbins said it has hired K-pop boy band BTS to promote the flavor of the month in August.
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BTS during the press conference for their sixth EP 'Map of the Soul: Persona' in Seoul in April 2019. (Big Hit Entertainment/The Korea Herald/File)
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askin-Robbins, the American ice cream chain that is operated by SPC Group in Korea, said Thursday it has hired K-pop boy band BTS to promote the flavor of the month in August.
Baskin-Robbins said it has finished shooting the advertisement and photos to promote the new flavor of ice cream set for August with BTS, and will release them next month via social media and on cable TV.
Read also: BTS' 'Love Myself' campaign wins 2020 UNICEF Inspire Award
The company said it will also roll out various promotional goods, such as a “projection light” to celebrate its collaboration with BTS.
“We believe August will be more special for Baskin Robbins with BTS,” an official from SPC Group said. “We have captured the charms of BTS in the advertisement to make you forget the summer heat, so do look forward to it.”
This article appeared on The Korea Herald newspaper website, which is a member of Asia News Network and a media partner of The Jakarta Post
