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Decade after Steve Jobs' death, has Apple traded magic for profit?
"Apple doesn't innovate anymore" or "Steve Jobs is turning in his grave" are the type of disillusioned tweets that pop up especially during product launches led by Tim Cook, who took Apple's reins in August 2011.
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This July 16, 2010, file photo shows Apple's Tim Cook, left, and Steve Jobs, right, during a meeting at Apple in Cupertino, Calif. Apple wants to encourage millions of iPhone owners to register as organ donors through a software update that will add an easy sign-up button to the health information app that comes installed on every smartphone the company makes. CEO Cook says he hopes the new software, set for limited release in early July 2016, will help ease a critical and longstanding donor shortage. He said the problem hit home when his friend and former boss, Apple co-founder Jobs, endured an “excruciating” wait for a liver transplant in 2009. (AP Photo/Paul Sakuma)
T
en years after Apple founder Steve Jobs' death, the firm has grown into a colossus of devices and services that is the world's most valuable company, but the tech legend's diehard fans lament its lost aura of revolution.
"Apple doesn't innovate anymore" or "Steve Jobs is turning in his grave" are the type of disillusioned tweets that pop up especially during product launches led by Tim Cook, who took Apple's reins in August 2011.
On the surface, Jobs -- who died October 5, 2011 after a battle with pancreatic cancer -- left the company DNA imbued with his demanding intensity.
At every launch, Cook delivers the same hyperbolic turns of phrase that Jobs once did to unveil even incremental changes to the cameras or chips in its range of phones, tablets and other devices.
But are these game-changing innovations in the post-Jobs era?
"Apple lost the ability to bring out products that could revolutionize a market," said Tech industry analyst Rob Enderle of Enderle Group.
"They became a financially-focused company very effective at milking its faithful users," he added.
