TheJakartaPost
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Jakarta fashion and food festival celebrates new styles, cuisines
Jakarta Fashion and Food Festival 2008 (JFFF) is presenting a carnival Saturday as the festival highlight in Kelapa Gading, North Jakarta
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Jakarta Fashion and Food Festival 2008 (JFFF) is presenting a carnival Saturday as the festival highlight in Kelapa Gading, North Jakarta.
The carnival will feature, among other things, a four meter-high Betawi-style puppet ondel-ondel in batik dress.
Cut Mutia, spokeswoman of PT Summarecon Kelapa Gading (Summarecon), which is hosting the event, said the number of visitors attending this year's festival was higher than last year.
"Records show a 20 percent to 30 percent increase in visitors from an average of 80,000 to 90,000 per day last year to 96,000 to 120,000 during the past week," she said Thursday.
The festival, organized by the Jakarta administration, is part of the celebration of the city's 481st anniversary on June 22.
This year's JFFF, ending Sunday, offers a choice of fashion lines from 50 Indonesian designers with more than 54 businesses in the mall providing traditional Indonesian cuisine.
It also features two international designers from Thailand: Saksit Pisalasupongs and Phisit Jongnarangsin. The two worked together to develop " Tube", a brand they started in 1998.
Interest in traditional cuisine has been on the rise lately, and Kampung Tempo Doeloe, located in Kelapa Gading Mall, is one of the places Indonesians go for traditional dishes.
"We are happy that finally we have a chance to present our collection at the Jakarta Fashion and Food Festival in Indonesia, a country whose culture and beauty we appreciate," Pisalasupongs said in a statement to The Jakarta Post.
Two other international designers from Hong Kong -- Koyo William Cheung and Isaac Yuen -- are featured as well. Cheung owns the Koyo Jeans brand, which produces experimental denims.
Isaac Yuen was a finalist in the Hong Kong Designer Show, which was held by the Hong Kong Trade Development Council in 1993. He currently owns a fashion brand, Kalico.
This year's list of events also offers several new attractions, including a wine and cheese expo, with wines and cheeses from Argentina, Canada, Chile, Italy, France, New Zealand, Portugal and South Africa.
The festival also features an exhibition of products from small and medium enterprises packaged in what is called "Fashion Village". (lva)
