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Jakarta Post
The Jakarta Post
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DKI Jakarta, Indonesia
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Brands with personalities

  • Primo Rizky

| Sat, September 10 2011 | 07:00 am

PREMIUM In the early part of the 20th century, most consumers did not understand what a brand or branding was.

In the early days of commercialism, a product was just a product. People did not understand the concept of a brand and branding. If they knew about brands at all, they knew that a brand was simply a name given by the manufacturer and attached to a product. The brand was only perceived as ...