More than 60 s, ranging from budget class to charm and luxury boutiques, will be built across the archipelago in 2012, as chains gear up to benefit from the surge in the number of business and leisure travelers.
One major local chain, Kompas Gramedia’s Santika Group, for instance, will open more than 20 s this year, with half of them at budget rates under the brand Amaris.
“The budget business is booming now because for the past few years people have been tra-veling a lot, especially for business purposes. The convenience of the bed and breakfast concept is perfect for them,” Santika Group corporate public relations manager Vivi Herlambang told The Jakarta Post.
She said that Santika will launch as many as 14 Amaris s in Jakarta, Bali, Tangerang and one in Singapore.
For the four-star and five-star classifications — under the brand The Santika and Santika Premiere, respectively — nine new s will start operations this year. Among them are locations in Taman Mini, Jakarta; Mataram, Lombok; Medan, North Sumatra; Nusa Dua, Bali, and Depok, West Java, she said.
“We are going to launch The Santika Premiere and Conventions in Medan next month,” she said.
The group currently operates 41 s – 17 Amaris, 14 Santika s, seven Santika Premiere and three luxury resorts and villas in Bali under the brand the Royal Collection, which are The Samaya Seminyak, The Samaya Ubud and The Kanaya Seminyak.
Another strong player in the country, Aston International, is going to open 23 s ranging from the two-star s to five-star resorts nationwide, corporate marketing communications manager Febri Anindita said.
“Some 15 of 23 s that we are going to open are suitable for budget travelers,” Febri told the Post. She said that Aston had three budget brands, namely Fave; a concept for a two-star , Neo; a concept for a two star plus , and the three-star Quest.
The three brands will start operations in Surakarta, Central Java; Tuban, East Java, Seminyak and Kuta, Bali, among others.
“We developed the concept of affordable accommodations five years ago, but we were only able to provide such accommodations two years ago,” she added.
Aston International currently operates two Quest s in Semarang, Central Java, and Kuta, Bali, and five Fave in Surabaya, East Java; Jakarta; Surakarta, Central Java; Seminyak, Bali; and Denpasar, Bali.
The occupancy rate for both s has always been high; 93 percent and 88 percent on average for Fave and Quest respectively, she said. In addition, five units of the four-star brand Aston are going to be opened in Jambi; Pluit, Jakarta; Kupang, East Nusa Tenggara, and Cirebon, West Java, she said.
Aston currently operates 42 s in Indonesia, including two four-star classifications in Jayapura and Manokwari, Papua.
New player Tauzia Management, which was established in 2001, is going to open 12 new s under the brand Harris and POP!.
The four-star classification Harris will be opened in Sentul; Sunset Road, Bali; Bukit Jimbaran, Bali and Tuban Raya, Bali.
For budget accommodation classification POP!, management is planning to open eight s in Java and Bali. “We are going to have 32 Harris s and 25 POP! s nationwide by the end of 2014,” Tauzia Management corporate communications manager Yani Sinulingga told the Post.
The management has just recently launched POP! in Tebet, Jakarta, which features 147 rooms, iPad check-in system, innovative shower pod and quick bite area. The company is currently operating nine Harris s, three POP! s, one boutique Preference and two properties Managed by Tauzia, including Eden Kuta and Solo Paragon.
The number of foreign tourists visiting Indonesia has continued to increase over the past several years due to a surge of visitors from China and other Asian countries.
According to the Central Statistics Agency (BPS), the number of tourist arrivals rose about 9 percent from January to November 2011 to 6.92 million, up from 6.35 million during the same period in 2010. The government is optimistic tourist arrivals will reach between 7.5 million and to 7.7 million this year. (nfo)