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Starbucks Indonesia listed as top brand

Starbucks Indonesia, whose coffee shops are a common sight across shopping and office areas in Indonesia’s big cities, has been ranked the No

The Jakarta Post
Sat, September 29, 2012

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Starbucks Indonesia listed as top brand

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tarbucks Indonesia, whose coffee shops are a common sight across shopping and office areas in Indonesia’s big cities, has been ranked the No. 10-brand in the country in The Nielsen Company and Campaign Asia’s Top 1000 Brands report this year.

The report is based on a survey conducted in 12 Asia-Pacific countries.

Starbucks was the only food and beverage (F&B) brand to make into the list, making the coffee shop the most recognized F&B brand in the country.

“We recognize that it is our store baristas, partners, shareholders and, most importantly, the customers that have put us at the top of mind brand when it comes to a premium coffee experience,” said Anthony Cottan, Starbucks Indonesia’s managing director.

Starbucks Indonesia is one of the many brands under fashion and lifestyle retailer PT Mitra Adi Perkasa, which also holds the license for Pizza Marzano.

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