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Jakarta Post

'€˜Tech, culture-based industry the future of RI'€™

Taking a tour: President Joko “Jokowi” Widodo , accompanied by Communications and Information Minister Rudiantara (right), Creative Economy Agency (Bekraf) head Triawan Munaf (third left) and Sinar Mas managing director G Sulistiyanto (left), heads to the 2015 National Creative Meeting opening ceremony venue at the Indonesia Convention Exhibition (ICE) center in BSD City, South Tangerang, Banten, on Tuesday

The Jakarta Post
Jakarta/Tanggerang
Wed, August 5, 2015

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'€˜Tech, culture-based industry the future of RI'€™ Taking a tour: President Joko “Jokowi” Widodo , accompanied by Communications and Information Minister Rudiantara (right), Creative Economy Agency (Bekraf) head Triawan Munaf (third left) and Sinar Mas managing director G Sulistiyanto (left), heads to the 2015 National Creative Meeting opening ceremony venue at the Indonesia Convention Exhibition (ICE) center in BSD City, South Tangerang, Banten, on Tuesday.(Antara/Widodo S. Jusuf) (right), Creative Economy Agency (Bekraf) head Triawan Munaf (third left) and Sinar Mas managing director G Sulistiyanto (left), heads to the 2015 National Creative Meeting opening ceremony venue at the Indonesia Convention Exhibition (ICE) center in BSD City, South Tangerang, Banten, on Tuesday.(Antara/Widodo S. Jusuf)

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span class="inline inline-center">Taking a tour: President Joko '€œJokowi'€ Widodo , accompanied by Communications and Information Minister Rudiantara (right), Creative Economy Agency (Bekraf) head Triawan Munaf (third left) and Sinar Mas managing director G Sulistiyanto (left), heads to the 2015 National Creative Meeting opening ceremony venue at the Indonesia Convention Exhibition (ICE) center in BSD City, South Tangerang, Banten, on Tuesday.(Antara/Widodo S. Jusuf)

President Joko '€œJokowi'€ Widodo has emphasized the importance of the creative industry to Indonesia'€™s economy and reiterated the commitment of his government to boost the multi-million dollar sector, noting that the country'€™s large population was attractive for investors.

Jokowi said that technology and culture-based creative industries would be the future of the country.

'€œI agree to open more investment opportunities [for the industry]. The government will also give full financial support for the Creative Economy Agency [Bekraf] so its work will be fruitful for us,'€ he said during a discussion with prominent creative economy businesspeople.

The meeting was held in conjunction with the launch of the Indonesia Convention Exhibition (ICE) center in BSD City, South Tangerang, Banten, which the President officiated.

Bekraf head Triawan Munaf told a press briefing that the creative industry had unlimited potential as its sources were '€œin the heads of the creators'€.

'€œWe estimate the industry will contribute around Rp 900 trillion (US$66.76 billion) to Indonesia'€™s gross domestic product [GDP] by year-end,'€ he said, expressing hope that in four to five years, the industry'€™s contribution to GDP would double from around 7 percent at present.

He added that creative businesspeople were ready to develop their businesses and it was now the government'€™s turn to respond by giving incentives and stimulus to the industry.

President Jokowi, during his presidential campaign last year, promised to support the creative industry. He established Bekraf in January after eliminating the former tourism and creative economy ministry'€™s function of overseeing the creative industry from his Cabinet line-up, to focus on the industry'€™s large business potential.

One of the agency'€™s tasks is to map 16 creative industry subsectors, which include application and game development, publishing, music, film, fashion and cuisine, and identify strong sectors to be its development focus.

Triawan said that in order to provide chances and spaces for creative industry players to exhibit their works, his office would enter into a memorandum of understanding with the ICE center'€™s management to regulate special rent arrangements for the businesspeople.

Mark Schloesser, the president director of PT Deutsche Messe Venue Operation, which operates the ICE center, said that his firm had particular schemes, incentives and discounts to offer to small and creative businesses that wished to hold events at the convention center.

'€œWe are flexible in [rent price] arrangements and have competitive prices to offer,'€ he told The Jakarta Post, adding that more events held by creative businesspeople meant more income for his business.

'€œIt'€™s a win-win solution for us,'€ he said.

The ICE center '€” built by PT Indonesia International Expo, a joint venture company of property developer Sinar Mas Land and media giant Kompas Gramedia Group '€” is claimed to be Indonesia'€™s biggest convention center with a total building area of over 100,000 square meters on 22 hectares land.

The convention and exhibition center provides 10 halls with a total area of 50,000 square meters, four convention rooms totaling 4,000 square meters, a 50,000-square-meter outdoor area, 7,500-square-meter lobby and 33 meeting rooms in its first development phase worth Rp 4 trillion of investment.

The second phase will begin in the next two to three years depending on the business portfolio of the first building stage. (prm)

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